1. Align content marketing goals with business goals
It is important to emphasize the overall corporate goals with almost all of the team members so that everyone is on the same page. When onboarding new members or planning new marketing and initiatives, consistently reaffirm your business goals so everyone knows them.
Put new campaign goals somewhere you'll only see them, like a section in a campaign brief or on a whiteboard throughout a strategy meeting.
2. Provide your content marketing staff with top-notch tools for teamwork and co-operation
Content marketing teams can't function properly without the proper resources, and this is no secret. The following are a few of the resources your group will require:
Project management software that can keep track of campaigns, projects, and deadlines.
A set of tools for creating content, including writing, graphic design, and videography.
Schedulers and analytics for social media
Website analysis tools
Messaging and video conferencing software are designed with the needs of teams in mind.
Investing in the correct software services may at first appear to be an expensive endeavor. Statistics demonstrate that software can improve collaboration amongst teams spread across many places and reduce the burden of managing and securing data on your own team.
3. Take a look at the buyer's journey
High-performing content marketing departments may develop highly relevant content to move clients thru the marketing funnel or flywheel.
Evaluate your buyer journey when you generate new information and promotions and ask, "How does this [stuff] help my consumer at this stage?"
If your team doesn't have a buyer journey, create buyer personas to understand clients' aspirations and pain areas.
Then you may begin to construct user journey maps that emphasize what your consumers may be thinking or seeking at various stages, such as
Acknowledgment
Attention
Evaluation
4. Outline everyone's responsibilities
Your content marketers need clear roles and limitations. While it's not unreasonable to expect everyone to know a bit about every function, everyone should have a specific duty.
This is crucial for two reasons: first, by identifying responsibilities within the team, you can determine whether there are tasks with far too much overlapping or responsibilities that haven't been fulfilled; and secondly, you give the team the opportunity to focus on a single purpose or aim and do it well, rather than spreading themselves too thin.
5. Review campaign results and statistics on a regular basis
The finest content marketing teams don't produce fresh material every day; they produce the right sort of content regularly.
You may do it by reviewing your content's performance often.
Examine the performance of your campaigns and identify high- and low-performing content items. What do you suppose caused these items to produce the effects they did?
Push everyone else in the group to continuously and objectively evaluate their own job performance. You want to give your content marketing staff the room to see where they can constantly improve, so regard everything – including poor-performing pieces and campaigns – as feedback.
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